Green travel ideas from two environmentally conscious travelers

The New Oxford American Dictionary’s word of the year for 2006 was “carbon-neutral,” which gives you some sense of the fad that is carbon offsets. With the success of Al Gore’s An Inconvenient Truth, there is a rising wave of guilt about the carbon dioxide that we each produce in the course of our daily lives, and carbon offsets gave us a way to erase that CO₂ along with the guilt. “Carbon-neutral” is just a cooler, sexier, trendier way of communicating the same “guilt-free” consumer mentality that American culture is known for – e.g. “fat-free,” “low-cal,” etc.Well, the truth is, carbon offsets like those that TerraPass sells are a lot more complicated than all that. The principle behind an offset is that to compensate for your own carbon dioxide emissions, you buy a share in a project that is actively reducing carbon emissions somewhere in the world – including renewable energy projects, reforestation schemes, bio fuel production, and anything else that might be a carbon sink or prevent carbon dioxide from entering the atmosphere. We recognize the value of these carbon offsets while also acknowledging their limitations:

Carbon Offset Pros:

• In cases where emissions are inevitable, offsets provide a way to do something to remediate the effects.
• Offsets are a source of investment for renewable energy and other projects to mitigate climate change, therefore filling the void that some governments have left by not stepping in to regulate and/or limit carbon dioxide emissions.
• In many cases, offsets are a catalyst for change in the developing world, where renewable energy projects funded by the developed world could be the basis of a sustainable growth and development curve going forward.

Carbon Offset Cons:

• Buying offsets makes people feel that it’s okay to pollute if they simply compensate for their actions by buying credits.
• Offsets are unlikely to be as effective and permanent in removing carbon dioxide from the atmosphere as we are in emitting the carbon dioxide to begin with.
• The industry is almost completely unregulated and therefore largely not held accountable for the emissions promises it makes.

Our Bottom Line: Although we support the idea of purchasing offsets from a reputable company to mitigate inevitable carbon emissions, we think that the term “carbon-neutral” is misleading, because it lends too much credit to the effectiveness of the nascent carbon offset industry. It also takes attention away from non-global warming related environmental issues and what we can do individually to reduce our impact and need for offsets. Carbon offsets should be used in combination with the other environmentally responsible travel practices like selecting an environmentally-friendly hotel or choosing an environmentally-friendly destination, not as an indulgence that can be bought to pardon all of our environmental sins.

If you have not yet heard, Al Gore won the Nobel Peace Prize today!

Well, he happened to be in the SF Bay area at the time and a few Kangos got special access to his press conference today:

True to his cause he arrived in a sedan powered by bio diesel. The Conference was held at the Alliance for Climate Protection offices in Palo Alto.

First his wife Tipper Gore spoke saying that Al would be coming into the room 2 minutes to give a brief statement and also that he would not be answering questions; when he arrived he was greeted by 100+ news-people.

Then the former vice president thanked the Nobel Prize committee for selecting him the (shared) winner and he stated that he would donate the prize to green efforts; he also said that he was going to go to Europe to accept the prize in person.

Then he spoke briefly about the continuing effects of global warming on the polar ice caps: “polar scientists are now warning that at current rates the polar ice caps will be completely gone within only 27 years” (or language very similar, our Kango blogger was relying only on his memory)

Then Gore spoke passionately delivering a call in the form of an African proverb.

Gore said: “There is an old African proverb, If you want to go fast; go alone, if you want to go far; go together, we need to act both quickly and together to put an end to the climate crisis” (Again this quote is from memory)

With that, he concluded the press conference and thanked everyone for coming.

As he walked out of the room he was met with shouts from the press “Mr. Vice President Do you plan to run for president after winning this award?… Mr Vice President!”

With that; he left the room and he went to a private meeting with members of the Alliance for Climate Protection.

Gore’s Message is a one that is loud and clear: we need to act as one in the same direction if we want to go far and protect our planet.

This message starts with making simple green choices; while these changes can be very simple:

• Selecting an environmentally friendly hotel
• Flying greener
• And walking the walk

…but can collectively make a huge difference.

Gore: keep up the good work, we need you.

Whereas the environmental impact of transportation is fairly clear-cut, other travel decisions can be significantly more fuzzy. Lodging is a good example. What is it that makes a hotel environmentally friendly? Sure, it’s great to give guests the option of reusing towels, but what else should hotels be doing to minimize their impact? And how can you pick a hotel that is genuinely minimizing their environmental impact?

The first thing to look for is whether a hotel in your destination has been certified by a Green Lodging organization. Although there is not a universal standard for hotel certification, there are several smaller organizations that certify hotels on a regional basis. Below are a few of the organizations to try first:

• Green Globe (International)
• Terra Choice (U.S. and Canada)
• Green Seal (U.S. only)
• Rainforest Alliance (Caribbean and Latin America)
• Orbitz (Mostly domestic)

Once you’ve exhausted these organizations, you have a couple of options. First of all, you could try booking hotel chains that have made a public commitment to environmental practices, such as Hilton. Motel 6 has even professed to be “born-again” green, but as with all non-certified properties, you should ask what they are really doing beyond the bare minimum to reduce their energy and waste streams.

Finally, your last resort is to book your lodging independently and do your own research. “Research” means calling your top contenders and asking some hard questions. In an interview with MSN, Ronald Sanabria, the director of sustainable tourism for the Rainforest Alliance in Costa Rica, suggests the following questions:

How does your property contribute to the local community?

• What is your property doing to conserve energy and water?
• What does your property do to minimize waste and its impact on the community?
• How does your property promote sustainable travel?

Finally, if you’re staying in a lodge that claims to be an eco-tourist retreat and is located in an environmentally important or sensitive area, it’s especially important that you do your due diligence and make sure that they’re living up to their “eco-tourist” label, because if they don’t, they may be doing serious damage to the ecosystem and the local communities. ResponsibleTravel.com has a list of 10 additional questions to ask, including how many locals (including guides) the facility employs and what education programs they have on local ecology and culture, among others.

Before you start planning a trip, you need to decide where you’re going, and since your choice of destination (and corresponding travel to/from) is a huge determining factor in the environmental impact of your trip, keep the following factors in mind.

Consider Local Alternatives: Every mile you travel in a plane or car emits carbon dioxide into the air, which is just another factor you should consider when evaluating the cost of the trip. Think of your carbon emissions just like you would a high-priced airline ticket. An expensive ticket might not keep you from taking a trip you really want to take, but it will make you think twice about how much you really want to go. When traveling long distances where your carbon footprint is going to be significant, think about how important the long trip really is to you and your family, and if you think the trip is dispensable or it might be easier to stay local, then look into a destination closer to home that might be a good alternative. If you decide to reevaluate your destination, the resources at www.Kango.com can guide you to a nearby destination that meets the criteria for activities, lodging and anything else that you’re looking for.

Travel Longer and Reduce Your Carbon “Jet Lag”: Another way to look at the carbon emissions you’ll produce on your vacation is like jet lag. You probably wouldn’t want to travel all the way to New Zealand for a four-day vacation, because you’d spend most of your time in the plane and you would suffer from jet lag the rest of the trip. Well, carbon emissions follow a similar rule. When you’re traveling a long way for a short visit, you’re contributing a huge amount of carbon to the atmosphere for a relatively small benefit. So you should save that international trip for sometime when you and your family can get a longer time off from work and school. For short vacation windows of a week or less, think about less ambitious trips. Slowtrav.com is a good resource if you’re interested in this philosophy, which they call “slow travel.”

Reward Environmentally Forward Destinations: All destinations are not created equal. Some countries and regions have shown a lot more sustainable and environmental foresight than others. Why not make your choice of vacation destinations on that basis? For example, in the U.S., California is showing leadership on renewable energy and is increasing its renewable energy portfolio standards. Internationally, Costa Rica currently produces 96% of its electricity from renewable sources and aims to be carbon-neutral through reforestation programs by 2030. Iceland has set a goal of transitioning to a 100% hydrogen-based zero-carbon economy by 2050, powered by geothermal and hydroelectric sources. If you switch on a light bulb today in either Costa Rica or Iceland, you cause less environmental harm than if you were to do so at home in the United States, and you can take comfort that you are spending tourist dollars in a place that deserves to be rewarded for its environmental policies. Check out the results of the 2005 Environmental Sustainability Index to see how your dream destination country measures up on a range of environmental metrics. Finland is #1 out of 146 countries, and the U.S. ranks 45^th between Armenia and Myanmar. You can see the ranked list on Wikipedia or you can view the whole report at the official ESI site. National Geographic also rated 115 world destinations on their sustainability and stewardship and published the results in 2004. Another inspiring list of eco-friendly destinations can be found at the Independent Traveler website.

Make the Most of Your Trip: So you’ve decided on a destination. Your next step is to have fun. After you’ve bought your plane ticket and decided on offsets for your emissions, leave your guilt behind and enjoy your trip. Make the most environmentally-friendly decisions you can along the way (and you can see other sections of this guide for details), but don’t let anything get in the way of enjoying your vacation. After all, the two commandments of any environmentally conscious traveler should be to…

1) Reduce your environmental footprint as much as possible

2) Have the most enjoyable trip possible

And if I could sneak in a third commandment, it would be: gracefully share what you have learned with your friends so they can do more with less too!

There seems to be no clear, commonly-used label that describes how we can travel in a fashion that minimizes the environmental impact of our travels? Do you know what the difference is between “ecotourism” and “sustainable travel?” What about “zero-carbon” versus “carbon-neutral?”…I certainly wasn’t sure.

I figured the first step toward greening my own travel would be to understand the language and claims of all the glossy brochures and travel websites that I review every time when I’m planning a trip (or researching posts for this blog). With that in mind, we’ve created a little glossary of all these terms, to help us keep them straight.

Ecotourism refers to both the travel practices and the type of destination. It is travel to a natural setting or area of ecological importance that also works to preserve and sustain that ecosystem – both human and natural. The Rainforest Alliance has come up with a more detailed definition. Conservation International also has a whole website devoted to the promotion of responsible ecotourism. One thing to keep in mind about ecotourism is especially susceptible to “greenwashing” issues (see below for definition). If an ecotourist resort or tour operator is talking a good game in terms of being environmentally responsible, but is not properly conserving the land or providing for local communities, that businesses actions are especially harmful, because they are usually operating in a sensitive area. As a traveler, you should educate yourself and do your due diligence when researching companies that claim to be offering “ecotourism” services. Also known as: Ecotravel, ecotours, or anything “eco.”

Sustainable Travel is not limited to natural areas or ecosystems, but travel to ANY destination – urban or rural, coastal or mountainous, developed or undeveloped – that seeks to limit environmental impacts. The concept that defines sustainable travel is minimizing negative impacts when traveling. The UN and others define this as limiting negative impacts on areas both environmentally and socially, while making sure that travel contributes significantly to the local economy (and is not just spirited away by international tourism conglomerates). Also known as: Sustainable tourism, green travel.

Responsible Travel is very similar to the idea of sustainable travel with a bit more emphasis on social impacts and ethical concerns. This framework also emphasizes contributing to the local culture where you’re traveling by spending your dollars with local businesses (hotels, restaurants, etc.) or by possibly volunteering when visiting a developing world destination. A good resource on the web for more about responsible travel is Planeta.com. You can also check out the World Tourism Organizations Code of Ethics for Tourism, which has formalized standards for ethical travel in more detailed (if more convoluted) terms. One of the travel guidebook companies, Lonely Planet, has taken up responsible tourism as a cause and devotes a section of their website to instructing their readers on what they can do. Also known as: Ethical travel.

Carbon-Neutral Travel is an in-vogue term nowadays that refers mainly to the carbon offsetting schemes that have sprung up in recent years. By now you have probably heard of carbon-neutral businesses, movies, events, and households. The idea behind the term “carbon neutral” anything is that you offset the carbon emissions you produce by paying a company to invest in projects that save carbon emissions in another part of the world – for example, through planting trees or funding renewable energy projects in the developing world. For more information on whether you should offset your travel and how, see our section on carbon offsets. However, buying offsets to be carbon-neutral does not, unfortunately, mean that the business or activity you are buying the offset for is being as efficient as possible.

Zero-Carbon Travel is an oxymoron. Unfortunately, there is no way to travel without producing carbon dioxide. The mere act of getting in your car to drive to the airport starts moving the needle on the carbon produced on your trip. Although some people equate “zero-carbon” with “carbon-neutral,” there is a difference. Zero-carbon refers to the aspiration of producing no carbon in the first place. Solar power, for example, is a zero-carbon form of electricity.

Greenwashing is when the environmental claims made by companies in advertising or marketing to consumers do not hold up to close scrutiny. Because of the increased concern for the environment in recent years, “greenwash” has become much more prevalent, with companies exaggerating the environmental benefits of their products and services in order to gain a competitive advantage. Greenwashing is prevalent in the travel industry, with hotels, tour agencies, car rental companies, and many other tourism-related businesses making claims about their environmental policies that are distorted or exaggerated. Part of the reason this is possible is that there are very few organizations monitoring and certifying environmental claims in the travel industry. Greenwashing makes it particularly important for travelers to do their homework and ask lots of questions before booking travel plans such as green hotels or ecotourism resorts. For examples of corporate greenwashing, see the website for Center for Media and Democracy’s Sourcewatch.

Your Carbon Footprint is the amount of carbon dioxide released into the atmosphere because of your activities. In the case of travel, most of your carbon footprint is a result of transportation.

At some point, we’ll address the carbon economics (and benefits) of driving versus flying. But for now, let’s assume you’ve chosen to fly—either because it’s convenient or because it’s the only way to get where you’re going. That shouldn’t be the end of your decision-making process. If you want to reduce your flights’ environmental impact, consider the following tips when booking:

Minimize connections: Most of the fuel used up during a flight is burned during takeoff and landing, so it stands to reason that the more connections you make, the more emissions will be produced on your behalf. Try to book a non-stop flight if possible, which will save you the hassle of layovers, as well.

Fly during the day: Studies have shown that the greenhouse effects of airplane emissions are twice as bad at night than during the day. Again, in this case, environmental concerns may overlap with convenience, since many people prefer to fly during the day anyway.

Offset your emissions: When you do fly, research carbon offset schemes and consider offsetting your plane’s emissions. It’s not a silver bullet, since the atmosphere would be better off if you didn’t fly at all, but it’s better than doing nothing.

Choose airlines based on their performance and environmental commitments: Use your purchasing power to show the airlines that their environmental policies matter to you. For example, Southwest Airlines is one of the few airlines that offers incentives for its flight attendants and cleaning crews to recycle cans and bottles. Continental Airlines was commended by Fortune magazine in 2007 for their energy-efficiency initiatives. In Britain, there is even more competition between airlines to be considered the “greenest.” Virgin Atlantic’s Chairman, Richard Branson, is famous for drumming up celebrity attention for climate change, and Virgin recently announced an upgrade in their fleet and a research program on biofuels for aviation. Easyjet, Ryanair, and British Airways have also been promoting their environmental initiatives

Fly in newer, larger, and more fuel-efficient planes: It’s almost an ironclad rule that newer planes are more fuel efficient. The new Boeing 787 Dreamliner promises to be an industry leader when it hits the market, but in the current fleet, the 777, 747-400, and A330 are the most fuel-efficient planes. Call and ask the airline what planes they have flying the route that you are booking.

Ask lots of questions – generate “consumer pressure”: The environmental issue that airlines are most concerned about is their profits. That is to say that if airlines start to worry about losing customers over their environmental inaction, they will act. As a consumer, you can make a real difference by asking questions of everyone at the airline to generate pressure that will resonate up to the boardroom. Ask whether they recycle, what their environmental policy is, and how fuel-efficient their planes are. And if you don’t get satisfactory answers, switch airlines.

For more tips: See Time Magazine and The Observer.

I believe that climate change and other forms of environmental harm are occurring largely because of us (“us” being the 5 billion humans) and I believe that, collectively, we can make a difference by individually making simple, aff ordable, hopefully even convenient, everyday decisions. But I am more then a little unsure about what those simple, everyday choices are, and neither asking friends nor searching the web has helped me find unbiased sources which help me understand my options in layman’s terms. It’s not always easy to “do the right thing”, but I know I can certainly do more if I better understand what everyday behaviors I can change to most significantly reduce my environmental footprint while also balancing my own personal needs and preferences.

That’s the purpose of this blog. Not to evangelize or to convince. But to *try* to help ordinary consumers like you and me to understand our options so we can make informed choices.

So, what do I know about identifying and making sustainable choices? At this point, no more then the average consumer. But I’m passionate about the topic of minimizing my negative impact on our environment by doing little things that might add up to something bigger, and I thought to leverage my experience in leisure travel as a way to begin. Oh, and I found a partner, Tom Mercer who is as experienced in travel, is a better writer, and even more committed to the environmental sector.

Of course, for most of us, only in an ideal world is travel truly an everyday choice, but it’s what Tom and I know best, and it’s where we can meld our passions for travel and the environment. And as we invest to research, distill and share information to help us make informed choices, we hope to invite experts in other domains to expand our expertise and the breadth of topics we cover here at www.SimpleGreenChoices.com.

This blog isn’t about Tom and I. It’s about how we can all do little simple things and it’s about us all participating and discussing how we can accomplish this. So, please share your comments and reactions; your suggestions on other topics that deserve our analysis; introduce us to experts to invite to post here; and post directly yourself.

Let’s begin the journey together toward understanding and making the simple green choices that balance sustainability with our realistic needs and constraints!