T&L’s Got Travelers Paying Green for Green.
By: Tom Mercer on 12 10, 2007
Last month, Travel + Leisure ran a story on its Top 15 green hotels in the world and the associated press release was picked up by a number of sources including USA Today. The list was assembled by the magazine in collaboration with Conservation International, which is dedicated to environmental preservation and issues of sustainability. Current benchmarks for the hotel industry developing a level of sustainability involve their disposal of waste, reduction of water and energy use, and improving how the businesses interact with the local community.
The list is geographically broad, drawing hotels from a wide variety of regions and five continents. What isn’t quite as varied is the level of comfort and cost–which is certainly in keeping with Travel & Leisure’s target demographic. Three of the first five hotels listed have nightly rates that start at $700 and go up from there!
I can imagine how an average reader who saw this story in USA Today or Travel & Leisure might be alarmed to find the best green hotels in the world are ones that are well beyond the means of many eco-conscious travelers. Are “green services” in the hotel industry becoming just another luxury item hotels charge massive premiums for? I don’t have the answer, because the industry is just now starting to get mobilized on its environmental initiatives.
Tune back into this space over the next week and coming months. We’ll look at what the major hotel chains are doing in terms of green initiatives, and I will be going on a site visit later in the winter to the LEED Platinum certified new boutique hotel in San Francisco, The Orchard to see first hand what this is all about.






















